The Brands Heritage and Vision RHUDE is a luxury streetwear brand founded in 2015 by Rhuigi Villaseñor, an emerging Filipino-American designer and cultural voice. Villaseñor's upbringing in Manila and Los Angeles provides the leading position in measuring out rhude clothing brand DNA. RHUDE connects the brash rebelliousness of streetwear with the sophistication of high fashion in a way that merges the interests of hypebeasts with the luxury, global clientele. RHUDE originally began as a limited collection of redefined basics, and as a brand was built primarily for a handful of fans, a subculture of consumers now challenge the traditional fashion paradigm that RHUDE has established. Signature Design Philosophy RHUDE's clothing is instantly identifiable for its intelligent deconstruction of streetwear archetypes. We made all our shapes intentionally oversized in order to maintain visual proportions through pattern-making, resulting in a deliberately slouchy but polished look. Our casual shapes are distinguished by the luxury weight of our fabrications, which used heavyweight Japanese cotton fleece and butter-soft Italian leather. Our distressed signature techniques gave authentic character from soft cracked prints and faded graphic stories with imaginary histories. Repurposed- methods of authentic vintage muscle cars and western bandanas established a visual language framework to the collections that evoked a nostalgic emotion while still moving fashion's contemporary language forward. Cultural Impact and Celebrity Endorsement RHUDE's organic ascent to prominence has been propelled by high-profile adopters in creative industries. Firstly, Kendrick Lamar's performances at festivals in RHUDE pieces created some of the brand's most iconic fashion moments. LeBron James wearing RHUDE outside of sports developed the athletic direction for RHUDE, after years of pushback on the streetwear/fashion space moving sporty athletic wear upmarket. Travis Scott's Astroworld era featuring a suprisingly large amount of RHUDE hoodies, underscored the musical relevance of RHUDE and helped bill him to a wider and more diverse audience. Villaseñor's 2021 appointment as Director of Creation of historic Swiss label Bally; while a natural elevation for Villaseñor and community in fashion, was also a monumental moment for RHUDE and the streetwear community in fashion as it solidified RHUDE's relevance to the bigger world of fashion, while maintaining street credibility. Iconic Product Collections Many RHUDE creations have developed a legendary status in the modern fashion landscape. The innovative Traxedo pants reinterpreted casual tailoring by combining the look of formal pinstripes with the fit and feel of sweatpants, truly embodying the high-low ethos of the brand. The bandana print shirts recontextualized traditional Western imagery as novel streetwear through playful colors and proportions. The distressed leather jackets display quality craftsmanship, whereas the oversized hoodies express dues to RHUDE's ideal balance between style steeped in streetwear sensibility and luxury execution. Each collection showcases fresh versions of these signatures, while continually evolving the entire aesthetic.  Rhude jackets are modern streetwear offerings that provide a unique blend of luxury and urban influence. Rhude prides itself on a bold design style, high quality materials, and relaxed and tailored shapes. The Rhude jacket is the embodiment of high fashion and streetwear, with pop elements that come with the inherent coolness of streetwear. Rhude jacket features distressed elements, oversized elements, military precise, technical execution, and in all cases, its urban construction reflects a carefree level of cool. The desirability of rhude jacket to celebrities, fashion lovers, and everyone in between, comes from their ability to make a statement while still being memorable and wearable pieces. Rhude jackets can also easily be layered as an outerlayer garment in a layering piece, or worn to make a statement. Rhude jackets provide opportunities for it's wearers to explore creativity, fashionable options, style, clothing, and a level of timelessness, posing its individual character, and high quality. If you currently enjoy and/or have an interest in cool, fresh, dynamic, and unabashed contemporary luxury design + fashion, Rhude jackets are a contemporary staple for any wardrobe. Commitment to Quality & Innovation Essentially, RHUDE actively represents a commitment to quality construction. Each piece and every detail goes through multiple levels of quality control from fabric specifications to the last stitch.The meticulous attention-to-detail is true of every element of RHUDE. This includes custom developed hardware, washes, etc., to create ideal vintage finishes. Some of the latest initiatives include developing sustainable materials and technical improvements such as water-resistant finishes; while the next collections promise smart fabrics that maintain the brand intention and design language. The RHUDE Customer Experience Variably, the experience of wearing RHUDE, describing it as sensory upon wearing, allows it to justify being luxury. Of course, however, the heft and "good-worn" aspect of each piece takes good-worn to another level and allows for comfort without compromising quality. Unlike any other luxury experience, wearers personalize the article of clothing and allow it to maintain its own sense of integrity while building connections with wearers. Such forms of initial gratification combined with lasting quality allow customers to be brand advocates appreciating not only the cultural relevance of RHUDE items, but potential financial investment as well. Global Retail Presence RHUDE does have a selective strategy to convey its brand image through its Los Angeles flagship store, select wholesale partners, and online store. Their retail environment feels premium, whether it be through their immersive physical stores or digital platform with premium content attached to them. Limited production runs and a calendar distribution strategy creates anticipation but also ensures that each piece retains that 'special' element for owners. This balanced approach to retail enables the brand to scale its retail channels while maintaining its premium image and authenticity. The Future of RHUDE For a brand where there signs of growth, it is clear there are a number of things signaling good things for the brand's future. The recent category expansion into footwear and technical accessories alone shows that Villaseñor is increasingly ambitious, and the consideration of sustainable production methods responds to the current consumer priorities for the present and future. Increased digital experiences with augmented reality and virtual try on technology will evolve the luxury shopping experience we have come to recognize. What will remain, however, is RHUDE's focus on authentic storytelling through fashion - producing clothing that feels both now and timeless in the age of disposability. The RHUDE Lifestyle RHUDE is more than a label but a lifestyle that exists at the crossroads of street culture and luxury life, it embraces a way of life that goes beyond clothing into music, art, and contemporary design. When RHUDE is worn by global citizens it signifies they belong to a community that embraces authentic self-expression, culture and uncompromising value in contemporary fashion. As street wear continues to evolve, RHUDE continues to lead the charge, where it doesn't just create trends but creates the new modern luxury for a new generation.