In today’s fast-paced digital world, getting your message across effectively is no longer a luxury—it's a necessity. With short attention spans and content overload, businesses are turning to explainer videos as one of the most efficient ways to communicate ideas, introduce products, and win over customers.

But here’s the dilemma: Should you go for animated explainer videos or live action ones? Each has its unique strengths and choosing the right format could be the difference between a scroll-past and a sale.

As a top-tier explainer video company, Artxfilms has been at the forefront of creating compelling visual content that connects with audiences. From powerful Video Animation Services to high-end corporate video production, we help brands across industries tell their stories in the most impactful way possible.

What Are Explainer Videos?

Explainer videos are short, engaging videos designed to convey your brand message or explain a product or service clearly and concisely. These videos rely on visual storytelling to simplify complex ideas and build trust with viewers.

Whether you’re launching a new tech solution or breaking down a financial concept, explainer videos bridge the gap between what you offer and what your audience understands.

At Artxfilms, we combine creativity with technical precision to develop explainer videos that are not just informative but also visually captivating. Our mission is to transform your core message into a story worth watching.

Animated Explainer Videos: A Creative Edge

Animation brings limitless possibilities to storytelling. Whether it’s 2D, 3D, or motion graphics, animated explainer videos offer a creative freedom that live-action simply can’t match. You can build entire worlds, visualize abstract ideas, or turn complex data into engaging visual metaphors.

Animated explainers are especially great for:

  • Breaking down complex products or services

  • Creating a unique brand aesthetic

  • Evoking emotions through color, characters, and movement

At Artxfilms, we specialize in delivering high-quality Video Animation Services customized to your brand's voice and goals. From 2D animation to product animation and whiteboard animation, our talented team uses industry-best tools and techniques to produce animation videos that convert viewers into customers.

Animation also saves production costs and time by skipping on-location shoots and actor hiring, making it perfect for startups or tech-focused businesses.

Live Action Explainer Videos: Realism and Relatability

Live-action explainer videos, on the other hand, offer a sense of authenticity. They show real people, real environments, and real emotions—making them ideal for businesses where human interaction and trust are key.

If your brand depends heavily on personal connection, such as healthcare, education, hospitality, or consulting, live action is often the better route.

Benefits include:

  • Humanizing your brand with actual people and environments

  • Showcasing facilities, products, or team members

  • Building trust and relatability quickly

As a leading provider of corporate video production, Artxfilms delivers exceptional live action content tailored to your brand identity. We’ve helped countless businesses create impactful videos that feel real, genuine, and persuasive.

Production Process: Animated vs. Live Action

Let’s break down what goes into each.

Animated Explainers:

  • Time: Can take longer in pre-production and post-production

  • Cost: Generally more cost-effective—no need for actors, locations, or equipment

  • Tools: Storyboarding, voiceover recording, animation software

Live Action Explainers:

  • Time: Faster to shoot but may require more logistical planning

  • Cost: Can be higher due to casting, location, equipment, and crew

  • Tools: Cameras, lighting, makeup, editing software

At Artxfilms, we handle both animated and live action production seamlessly—from scripting and storyboarding to filming and post-production. Regardless of the format, we never compromise on quality or originality.

When Animation Works Best

There are specific industries and content types where animation truly shines:

  • Tech and SaaS Products – Easily visualize back-end processes

  • Finance and Insurance – Explain policies and investment strategies clearly

  • Education – Break down abstract or theoretical concepts

  • Healthcare – Demonstrate medical procedures or benefits without real-life filming

As an explainer video company with years of experience, we know how to match animation styles with your brand's tone, industry, and messaging goals. From smooth transitions to captivating storytelling, we ensure every second of your animation delivers value.

When Live Action Is More Effective

Live action is unbeatable when you want to humanize your brand. If your product or service relies on real-life experiences, it's important to show your team, your customers, or your environment in action.

Ideal for:

  • Service-based businesses – Legal, consulting, healthcare

  • Retail and brick-and-mortar brands – Showcase store interiors and products

  • Hospitality and Events – Highlight atmosphere and personal interactions

Our corporate video production services help brands achieve this through high-quality visuals, professional cinematography, and compelling storytelling.

Some of our most successful projects at Artxfilms have blended crisp interviews, real-world b-roll, and professionally scripted voiceovers—all wrapped into one engaging package.

Combining Both: The Hybrid Approach

Why not get the best of both worlds? Many successful explainer videos today use a hybrid format—mixing live action with animation to elevate storytelling. You can show a real person talking while animations illustrate what they’re saying, making the video more dynamic and engaging.

Advantages of hybrid explainers:

  • Visual variety keeps audiences hooked

  • Clarifies abstract ideas with animation while maintaining human touch

  • Boosts engagement across all demographics

At Artxfilms, we love blending mediums to create one-of-a-kind video content. Whether it’s animating over live footage or seamlessly transitioning between formats, our team knows how to make hybrid content work for your brand.

Other Visual Content That Boosts Explainers

A strong explainer video campaign doesn’t stop at just one video. It’s often part of a broader visual strategy—and here’s where additional content plays a role.

High-quality product photography services are essential when introducing physical products in either animation or live action. Having clear, compelling images makes your brand look polished and trustworthy.

Looking for a controlled environment to shoot your next explainer or product showcase? Our photography studio for rent in Karachi offers everything you need—from lighting setups to backdrops and props. It’s the ideal place for brands looking to level up their visual assets without the hassle of setting up from scratch.

At Artxfilms, we offer end-to-end visual solutions. Whether it’s photography, animation, or live action video—we’ve got the creative and technical expertise to bring your vision to life.

Final Verdict: Which One Should You Choose?

Still unsure whether to choose animated or live action explainer videos? Here’s a quick recap:

Choose Animation If:

  • Your product is complex or abstract

  • You want maximum visual creativity

  • You’re working with a tighter budget or timeline

  • You want a more evergreen style

Choose Live Action If:

  • You want to build an emotional connection

  • Your service relies on trust and personal interaction

  • You have physical spaces or products to showcase

Ultimately, the best explainer format depends on your goals, audience, and message. And you don’t have to choose alone.

As a top explainer video company, Artxfilms is here to guide you through the decision-making process, crafting customized solutions that meet your business objectives and exceed expectations. Whether you need expert Video Animation Services, stunning corporate video production, or product photography services, we’ve got you covered—creatively and professionally.

Let us help you create visual content that doesn’t just inform—it inspires.