Do you also consider that SEM and PPC are interchangeable? Or you have this confusion that they are both the same, with the same structure and process? 


Well, if the answer is yes, you need to understand that these two concepts of marketing bring similar results, but they are slightly different. They both work for search engine platforms to help you create brand awareness in the online world. However, one of them is completely paid, while the other is a mixture of paid and unpaid marketing.

What is SEM?

The term SEM, which also stands for Search Engine Marketing, is a combination of paid and unpaid advertising to reach your potential audience. It is a border platform of marketing that includes Search Engine Optimization and Pay Per Click techniques to help you boost your online visibility. 


In simple words, it is a blanket concept of marketing that helps you achieve a higher rank among search engine results, including Google, Bing, and more. Also, it guides you with deeper business insights to work on strategies that can improve your visibility or bring more visitors to your website.

What is PPC?

PPC is the Pay Per Click marketing strategy that displays your business ads on search engine platforms to generate website traffic. It is a paid marketing strategy where you bid on specific business keywords, and after winning the highest bid, you run ad campaigns for immense business visibility. 


With the help of PPC, you can bring your website among the top search results, where for every click you have to pay a certain amount of cost. In other words, it is an auction system, where you advertise a marketing model for listing your products and services with the help of keyword bidding.


Difference between SEM and PPC


SEM

PPC

  • SEM is a marketing model that includes organic and paid advertising to improve your search engine visibility.

  • PPC is a solely paid advertisement where every click you have to pay a certain amount of cost.

  • It delivers immediate and measurable results for your business with impressive Return on Investment(ROI)

  • It is a fast-growing marketing network that offers instant results, without any delay, like SEM, to help users reach your website.

  • It also helps you with conversation tracking and usually helps you in running text-format ads.

  • It helps you monitor your ad performance is a flexible option for running text-based and graphic format ads.

  • With the help of SEM, you can generate consistent traffic flow without consuming a lot of time on ads.

  • PPC is a risky marketing strategy, and is also time-consuming in terms of handling multiple Ad Campaigns on different social media platforms.

Conclusion


SEM and PPC are two types of marketing campaigns, where SEM is the general strategy that includes both paid and unpaid versions. However, PPC is a paid advertisement and it helps you get immediate results. They both have their perks and drawbacks, and before choosing any of them, do your research. With Izla Technologies, you can pick any of them for measurable results.