What Are Meta Tag?


Meta tags are snippets of text in a webpage’s HTML code that provide information about the page to search engines and website visitors. They don't appear on the page itself but are included in the page's source code. Meta tags play a crucial role in search engine optimization (SEO) and help improve your website's visibility and click-through rate.


Key Types of Meta Tags


  1. Title Tag

    • Defines the title of the webpage shown in search engine results.
    • Ideal length: 50–60 characters.
      Example: <title>Best On-Page SEO Tips for 2024</title>


  1. Meta Description

    • Summarizes the content of the page in 120–160 characters.
    • Encourages users to click on your link.
      Example: <meta name="description" content="Learn the best on-page SEO techniques to boost your website's rankings in 2024. Actionable tips for better visibility!">


  1. Meta Keywords (Deprecated)

    • Used to list keywords related to the page.
    • No longer significant for SEO but can still be used for internal purposes.
      Example: <meta name="keywords" content="SEO, digital marketing, on-page SEO">


  1. Robots Meta Tag

    • Instructs search engines on how to crawl or index the page.
    • Example: <meta name="robots" content="index, follow">


  1. Viewport Meta Tag

    • Helps pages render properly on mobile devices.
      Example: <meta name="viewport" content="width=device-width, initial-scale=1.0">


  1. Social Media Meta Tags (Open Graph & Twitter Cards)

    • Controls how the page appears when shared on social platforms.
    • Example for Facebook: <meta property="og:title" content="Best SEO Tips">


Why Are Meta Tags Important?


  • Improves SEO: Helps search engines understand the page content.
  • Boosts CTR: Attractive titles and descriptions encourage users to click.
  • Ensures Proper Display: Optimizes appearance across devices and platforms.